Adding the Wow Factor to Your Book

By on May 8th, 2012 in How to

With literally hundreds of titles hitting the market every day, your book needs as much attention as it can capture to spark interest and sales.  Before any design, layout, or clever phrase, it is color that catches people’s attention first.

Color is not just for book covers. The good news is that color can be added anywhere within a book printed by PG.    Whether a single page or a dozen, a color insert is a great way to inject a jolt of energy into your book.

Consider these research findings on color:

  1. When asked to approximate the importance of color when buying products, 84.7% of total respondents think that color accounts for more than half among the various factors important for choosing products.                                    Source:  Seoul International Color Expo
  2.  Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.                                                Source: CCICOLOR – Institute for Color Research
  3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store.

Reactions to individual colors and palettes may vary from person to person, but few doubt its power to influence sales.  Consequently, catching the shopper’s eye and conveying information effectively are critical to successful sales.

To help inspire you, we’ve collected some of our recent books printed with lots of color:

Great artwork teamed with bright colors
Food subjects are a natural for a colorful cover
Red/Orange pallette conveys warmth
Solid blocks of color can be challenging to print
Interior color insert pages

So be bold in your designs.  Make good color combinations.  Make sure your book strikes the right note of drawing attention and conveying a clear message.

And tell us your experiences with color…..  Has color influenced sales of your book?