“Write about what you know.” So goes the saying, and for Paul Herd, that means classic cars as well as a mystery novel set in the Ozarks of Missouri.
The classic cars came first. Paul created his publishing company, PAH Publishing, based around his love of cars. For the last 31 years, he’s written, photographed and published over 30 automotive tech manuals that help collectors restore classic cars and trucks. Sales have continued to grow as new books and manuals are added to the publishing group.
Paul’s manuals are really tools that help collectors source replacement parts for their vehicles and understand the manufacturers’ complicated coding sheets. His manuals cover some of America’s most beloved and iconic models including the Cadillac, Ford trucks, and Mustangs.
During breaks in his thriving publishing business, Paul, who also writes under the pen name of Thomas Mulveigh, wrote a novel called “Blood Necklace,” a murder mystery set in the Ozarks where he resides. It’s his first fiction novel, and his second is in the works, due out early next year.
Reprint Center fills the Distribution Void
Using a combination of channels to market and promote his titles, Paul sells his books directly on his own website, http://www.goldenroadspublishing.com, and also takes advantage of PG’s Reprint Center for shortruns for shipping directly to bookstores and author events.
Paul was one of PG’s first customers to use PG’s new Reprint Center. He says, “You have made it so much easier to use, we just find our company in the list of all our titles so I don’t have to sort through endless list of titles hunting for the one I want. I don’t need to use a different purchase order number for every title, I can have one per customer, which is much easier to reconcile in our files.”
Shipping has become easier too. Paul noted, “The biggest perk for us is we pay for shipping up front; no more guessing how much it is, so there are no surprises.”
Quality is still Paul’s main driver when it came to selecting a print vendor. “For the quality of the books we couldn’t ask for better, before that was one of the complaints we were getting from customers, now even our fiction book “Blood Necklace” sits on bookstore shelves in between those from big publishers and no one can tell it is a print on demand book. If a bookstore wants you to do a book signing for them, the quality speaks for itself.”
PG’s new retail platform, PGDirect, is another sales channel that Paul utilizes. He benefits from a free retail listing, more exposure and visibility, and a POD model that prints and ships his books within 48 hours.